Most Google Ads campaigns waste money on the wrong keywords, wrong audiences, and landing pages that don’t convert. We build campaigns focused on cost-per-lead — not cost-per-click — so every pound of budget works as hard as possible.
✓ No minimum spend · ✓ Full transparency on spend · ✓ You own the account
Revenue Generated for Clients
Leads Can Start Arriving
Spend Transparency
Google Rated
Running Google Ads without the right setup is one of the fastest ways to burn through a marketing budget. Broad match keywords, no negative keyword lists, generic landing pages, and zero conversion tracking — these are the reasons most small business campaigns don’t work.
At MetaEdge we build every campaign from scratch with a cost-per-lead mentality. Every keyword is intentional, every ad is tested, and every campaign is tracked to the phone call or form submission. You always know exactly what your ads are costing per lead.
Laser-focused keywords targeting buyers, not browsers. Extensive negative keyword lists prevent wasted spend.
Compelling ads that get clicks from the right people. Continuous A/B testing to improve click-through rates.
Every call, form submission, and enquiry tracked. You’ll always know your exact cost per lead and return on ad spend.
Campaigns improve every month. Bids adjusted, underperformers paused, winners scaled — your budget works harder over time.
We manage your budget like it’s our own — because our reputation depends on your results.
✗ Focus on impressions and clicks
✗ Opaque reporting you can’t understand
✗ They own the ad account
✗ Locked into long contracts
✗ Junior staff managing your budget
✗ No conversion tracking setup
✗ One-size-fits-all campaigns
✓ Focused on cost-per-lead
✓ Plain-English monthly reports
✓ You own the account — always
✓ Rolling monthly contract
✓ Cameron manages your account directly
✓ Full conversion tracking from day one
✓ Campaigns built for your specific business
We move fast. Most campaigns are live within a week of sign-off.
We review your existing campaigns (or audit your competitors) and identify exactly where budget is being wasted.
Keyword research, ad copy creation, audience targeting, and full conversion tracking setup.
Campaigns go live. You start getting leads. We monitor closely in the first two weeks to make rapid adjustments.
Every month: keyword review, bid adjustments, ad testing, search term analysis, and a plain-English report.
It depends on your industry and location. Most of our clients start with £500–£1,500/month in ad spend. We’ll recommend a starting budget based on your keyword costs during the free audit — and we won’t recommend more than you need.
Our Google Ads management fee starts from £299/month. This covers full campaign management, monthly optimisation, conversion tracking, and a monthly performance report. Your ad spend is paid directly to Google — we never mark it up.
Unlike SEO, Google Ads can generate leads from day one. Campaigns typically take 2–4 weeks to fully optimise as the algorithm learns. Most clients see consistent lead flow within the first month.
A dedicated landing page almost always outperforms sending traffic to your homepage. We’ll assess your current website and recommend whether to use existing pages, optimise them, or build a dedicated landing page — which is included in our setup for new clients.
We operate on a rolling monthly contract — 30 days notice and you’re free to go. You keep your Google Ads account and all your campaign data. We’ll never hold your account hostage or make leaving difficult.
Book a free Google Ads audit with Cameron. We’ll analyse your account (or your competitors’ if you don’t have one), identify wasted spend, and show you exactly how we’d improve your campaigns.
Free audit · No obligation · You own your account · Rolling monthly contract
