Not every potential customer is actively searching Google right now. Meta Ads lets you put your business in front of your ideal customers on Facebook and Instagram — based on who they are, where they live, and what they care about. We build targeted campaigns that generate awareness, enquiries, and retargeted conversions.
✓ Facebook & Instagram · ✓ Retargeting campaigns · ✓ Full creative included
Monthly Active Facebook Users
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Daily Average Time on Platform
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vs Google Ads for Some Industries
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Google Rated Agency
Meta Ads work differently to Google Ads. Instead of catching people actively searching, you’re placing your business in front of people who match the profile of your ideal customer — before they even know they need you.
We use Facebook and Instagram’s targeting to find your audience by location, age, interests, behaviours, and lookalike profiles. Combined with retargeting — showing ads to people who’ve already visited your website — Meta Ads creates a consistent flow of warm leads at a lower cost than you might expect.
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Hyper-targeted audiences built around your ideal customer — location, demographics, interests, and behaviours.
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Re-engage website visitors who didn’t convert. Stay top-of-mind until they’re ready to enquire — often at a fraction of the cost of cold traffic.
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Ad creative and copy that stops the scroll. We write and design ads that reflect your brand and speak directly to your audience.
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Full Meta Pixel and Conversions API setup so every lead, call, and sale is tracked back to the ad that generated it.
Meta Ads are particularly powerful when your customers can be defined by who they are rather than what they’re searching for.
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Builders, landscapers, cleaners, and tradespeople targeting homeowners in a specific area.
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Gyms, clinics, therapists, and beauty businesses where lifestyle targeting is highly effective.
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Restaurants, venues, and event businesses where visual ads and local targeting drive footfall.
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Car dealers, garages, and automotive services targeting car owners by vehicle type, age and location.
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Product-based businesses that benefit from visual catalogue ads, dynamic retargeting, and abandoned cart recovery.
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Accountants, solicitors, coaches, and consultants building brand awareness and generating enquiries locally.
Not sure if Meta Ads is right for your business? Ask us directly — we’ll give you an honest answer.
Google Ads captures demand — it shows ads to people actively searching for your service. Meta Ads creates demand — it puts your business in front of people who match your ideal customer profile before they start searching. Both have a place in a strong marketing strategy, and running them together typically delivers the best results.
We recommend a minimum of £300–£500/month in ad spend to generate meaningful data and results. Some industries can work effectively on less. We’ll recommend a realistic starting budget for your specific business during the free consultation.
Yes — ad copywriting is included as standard. For image and video creative, we can design static ads, work with your existing photos/videos, or advise you on the best creative formats for your campaigns. Video creative is available as an add-on.
Absolutely — in fact local businesses often see the best results because you can target a tight geographic area with very specific demographics. A plumber targeting homeowners within 10 miles, or a restaurant targeting foodies in the local area, are both excellent use cases for Meta Ads.
Meta’s algorithm needs roughly 2–4 weeks to exit the learning phase and optimise delivery. Most clients start seeing consistent results within 4–6 weeks of launch. The retargeting campaigns often produce the fastest results as they target people already familiar with your brand.
Book a free Meta Ads consultation with Cameron. We’ll discuss your target audience, your goals, and whether Facebook and Instagram advertising is the right fit for your business right now.
Free consultation · Honest advice · No obligation · Rolling monthly contract
